Work

“Insanity is doing the same thing over and over again expecting different results.”
-Albert Einstein, German theoretical physicist, Nobel Prize in Physics in 1921

Extra Miles by Rosella Locatelli - Strategic Marketing - General Management

For more than twenty years, I’ve had the privilege of working across industries that represent the very best of Italian excellence on a global stage: luxury, motorsport, Made in Italy craftsmanship and world-class automotive restoration.

Throughout my career, I’ve held executive leadership roles as Chief Marketing Officer, General Manager and Strategic Advisor, working alongside entrepreneurs, collectors, international clients and highly specialized teams.

My experience spans international marketing and communications, partnerships and sponsorships, bespoke customer experiences, executive leadership and business transformation.

Over time, my role evolved well beyond marketing to include general management, project leadership, business development, strategic planning, CRM, KPI definition and organizational growth.

What connects all these experiences is the ability to turn ideas, opportunities and relationships into tangible results – while never losing sight of the people involved, the quality of execution and the long-term vision behind every project.

I do this through a highly personalized approach built on trust, discretion and the ability to adapt seamlessly, from family-owned Italian businesses to international organizations and private clients.

Because I don’t measure success by the projects I complete, but by the positive impact they create for the people and organizations I work with.

A CLIMPSE TO THE MAGIC CREATED ON DAILY BASIS FOR THE COMPANIES I WORKED WITH

Mattioli Automotive Group

For fifteen years, I contributed to the growth of Mattioli Automotive Group, one of the largest Ferrari dealer groups in the United States, progressing through roles of increasing responsibility to become Chief Marketing Officer.

Operating in one of Ferrari’s most competitive and demanding markets, I led marketing, communications, customer experience, CRM, events, partnerships and sponsorships across Ferrari Beverly Hills, Ferrari Silicon Valley, Ferrari South Bay and Ferrari Westlake.

I had the privilege of working closely with Ferrari North America while leading both the strategic direction and execution of some of the industry’s most iconic events, including the Pebble Beach Concours d’Elegance, Ferrari’s 60th and 70th Anniversary celebrations, as well as numerous North American world premieres and vehicle unveilings.

Shortly before returning to Italy, I was honored to receive both the Ferrari North America Top Marketing Award and recognition among Ferrari’s Top Three Marketing Teams worldwide.

Scuderia Corsa Racing Team

At Scuderia Corsa, I had the opportunity to operate at the highest level of international motorsport, leading marketing, communications, sponsorships and relationships with clients, commercial partners and key industry stakeholders, including IMSA, the ACO (24 Hours of Le Mans), NASCAR and Ferrari Racing.

During my time with the team, I contributed to the growth of what became one of the most successful and respected endurance racing organizations in North America. The team went on to secure four IMSA GT Championships for Ferrari, achieve a perfect podium record at the 24 Hours of Le Mans, claim victories at Sebring, Petit Le Mans, Watkins Glen and Laguna Seca, and compete twice in the legendary Indianapolis 500.

Bachelli and Villa - vintage car restoration -Retromobile-Paris-Rosella Locatelli

Bacchelli Villa

I initially joined Bacchelli & Villa to lead the company’s international marketing and communications before being appointed Managing Director and Board Member. Founded in 1972, Bacchelli & Villa is one of Italy’s most respected names in the restoration of Ferrari, Lamborghini and Maserati.
Over four years, I led a comprehensive company turnaround focused on strategic repositioning, financial recovery, organizational development and the transition toward a stronger managerial structure.

The transformation restored profitability, strengthened the company’s international positioning and renewed the next generation of craftsmen while preserving the exceptional artisanal heritage that defines the company today.

During this period, Bacchelli & Villa continued to earn international recognition at the world’s most prestigious concours events.

Highlights included Best of Show at Villa d’Este, followed by the Peninsula Classics Best of the Best Award with a 1956 Ferrari 250 TdF, the Enzo Ferrari Restoration Award at Pebble Beach with a 1956 Ferrari 410 Superfast, along with multiple honors at Cavallino Classic, Cavallino Modena and Ferrari Cavalcade Classiche with iconic Ferraris including the 250 GT Lusso, 250 GT Berlinetta Competizione “Interim” and 275 GTB.

F⋂CKMATiE WORLD RALLY TEAM

Team Principal
Since 2024, I have led the strategic and operational management of F⋂CKMATiE World Rally Team, a private organization active in international motorsport and dedicated to one of Europe’s most significant private automobile collections.

My responsibilities range from coordinating the team’s participation in the FIA World Rally Championship alongside Toyota Gazoo Racing to organizing exclusive client experiences and private events, while managing relationships with ownership, technical partners and commercial stakeholders.

Alongside the sporting activities, I am helping expand the project beyond motorsport by developing new business initiatives in automotive concierge services, collection management, restoration and heritage preservation.

The long-term vision is to transform a highly specialized motorsport organization into a broader platform where competition, automotive heritage, exclusive client services and entrepreneurial innovation come together, always guided by excellence, discretion and an uncompromising customer experience.

Location: Milan & Europe